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Whiteness

Remineralising Whitening Toothpaste

Healthy Whiteness Eliminates stain-causing bacteria Anti-yellowing
A smoothing gel-cream whitening cleanser enriched with pomegranate enzymes and a whitening mineral. It helps restore the teeth's natural whiteness, boost radiance and strengthen enamel. A gentle formula suitable for daily use.
CONCERNS ADDRESSED • Dull teeth · Yellow and weakened teeth 

Certain bacteria, known as chromogenic bacteria, naturally develop in the mouth. They produce pigments responsible for dullness and surface staining, while also promoting plaque build-up. 

Over time, enamel loses its natural shine and becomes more vulnerable. 

KEY ACTIVE INGREDIENTS • Enzyme-Biotic Complex · Whitening mineral 

Enzyme-Biotic Complex
A balanced oral microbiome is essential for healthy, radiant teeth. Enriched with pomegranate enzymes and a whitening mineral, our Enzyme-Biotic Complex acts specifically on chromogenic bacteria responsible for dullness, helping to restore a natural, long-lasting whiteness. Scientifically tested.

Prebiotics (alpha-glucan oligosaccharides)
These nourish beneficial bacteria within the oral microbiome and reinforce the natural microbial barrier, contributing to a healthy and balanced oral environment.

Whitening mineral
Naturally derived, it gently polishes the tooth surface without damaging enamel, revealing radiance while remaining suitable for sensitive teeth.

RESULTS • +33% whiteness · Less yellow teeth 

The smile appears brighter and more luminous while respecting enamel integrity. Teeth look clearer and more radiant, revealing a natural whiteness that develops over time.

CERTIFICATIONS • 100% naturally derived ingredients · ECOCERT certified

At The Smilist, each formula is developed according to a strict formulation charter. We systematically exclude controversial ingredients to ensure oral care that is safe, effective and respectful of both enamel and the oral microbiome.

This toothpaste is made from 100% naturally derived ingredients, contains 0% fluoride, and is ECOCERT certified.

"In just 28 days, you can regain a whiter, brighter smile — without sensitivity."

Our Holistic Dentist

Our Holistic Dentist
View full details

RESULTS

Whiter teeth in 4 weeks:

  • +33% enamel whiteness *
  • 100% gentle formula**
  • Teeth appear less yellow** 
  • Tobacco stains reduced** 

*Instrumental test under dental supervision. High whiteness score measured on 23 volunteers with stains and yellowing. Used twice daily. 

**Self-assessment under dental supervision on 23 volunteers with stains and yellowing. Used twice daily for 1 month before bedtime. 

Whiter teeth in 4 weeks:

Reviews from our
real customers.

  • Alexandra B. Verified review

    I love it!

    I’ve been using it for nearly a month now and I find my teeth brighter, which is what I love\! I might even treat myself to more products from the range.

  • Marie L. Verified review

    Very satisfied

    Effective product and fast delivery. I recommend without hesitation.

  • Sophie D. Verified review

    Perfect

    Visible results after a few weeks. My essential daily routine.

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Read more reviews
Enzyme-Biotic Complex

Whitening technology:
anti-yellowing action

  • A natural complex of pomegranate enzymes and a whitening mineral combined with prebiotics. It enhances the teeth’s natural whiteness and reduces bacteria responsible for plaque-related staining.

  • Helps fill enamel micro-cracks while improving natural whiteness thanks to a high concentration of hydroxyapatite.

  • A low-abrasion micro-polishing powder for an immediate anti-yellowing effect, while remaining gentle on oral tissues.

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Healthy prebiotic care.
Created by our holistic dentist.

We formulate with naturally derived ingredients, designed
for the health of your mouth and your overall well-being.

  • Certified ORGANIC & COSMOS ORGANIC
  • Made in France
  • Vegan & Cruelty-Free
  • Formula 100% naturally derived
  • Created by our holistic dentist
  • Scientifically lab-tested

LEARN MORE

The formula &
the routine

Discover how the Remineralising Whitening Toothpaste works and the ideal daily routine to reveal natural, healthy whiteness — gently and effectively.
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Avis clients

Customer Reviews

Based on 15 reviews
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Delphine Mamet
Finally a toothpaste that keeps its promises!

Being a big tea and coffee drinker, I've been buying whitening toothpastes for years without satisfying results, but I've finally found THE toothpaste with The Smilist. Within a few days I saw my teeth finally becoming whiter again, and I really noticed it in a photo, so naturally I'm going to reorder and never switch. A big thank you to you!

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Brigitte TRONCAL
Excellent products

The whitening toothpaste is the only one that's gentle on my teeth, cleaning them without pain...
On top of that, I grind my teeth at night (known as bruxism) and in the morning I'm no longer in pain.
The purifying breath treatment is extremely pleasant to use.... perfect texture and a delicious mild mint taste.
The whitening treatment is very effective and pleasant to use before bed, avoiding that furry-mouth feeling in the morning

c
christelle helin
An amazing toothpaste

I've been using the Smilist toothpaste for a few weeks and I'm really impressed. From the very first days, I noticed my teeth were smoother and visibly whiter. The taste is very pleasant and leaves a long-lasting feeling of freshness.
The texture is gentle, it doesn't irritate the gums and it really gives the impression of a deep clean. I recommend it 100%

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Vanessa Le Pajolec
I'm convinced :)

I discovered you on M6, on "Qui veut être mon associé" (the French Dragons' Den). I wanted to try it after your appearance. And I came back for more. I'm convinced by your formula. I've seen a real difference on my teeth. I've been obsessive about my teeth since I was young and I'll be rebuying this toothpaste. I'd also like to applaud the creation of your toothbrush… IT'S GREAT. From now on, I won't use any other. One small downside slips into all this: free shipping is only available once you spend a large amount.

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Valérie GODET
A feeling of freshness and cleanliness

I bought the serum along with the toothpaste. The result isn't incredible but still, my teeth are less yellow, so after several months I'm keeping up the routine. The toothpaste is very pleasant in terms of taste and foaming power. You don't need to use much on the toothbrush, so the tube is fairly economical: luckily, because the price is pretty high, but oral hygiene is worth the sacrifice.

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Frequently asked questions

Is the toothpaste abrasive on enamel?

No, our toothpaste uses perlite, a volcanic powder with a low abrasion level. It acts as a gentle micro-exfoliant, removing surface stains without scratching enamel, while our Enzyme-Biotic Complex works in depth to reduce chromogenic bacteria.

How long does it take to see results?

Whiteness and enamel radiance results are generally visible after one month of regular use, following the recommended routine. For faster results, combine the toothpaste with our Tooth-Whitening Night Serum.

How should I use the toothpaste for the best results?

Use the toothpaste 2 to 3 times daily. Apply a pea-sized amount to your toothbrush and brush the outer, then inner surfaces, followed by the biting surfaces. Brush for 2 minutes. We recommend using our Pro Polishing Toothbrush to maximise results.

Is the toothpaste suitable for sensitive teeth?

Yes, the toothpaste is formulated with gentle yet effective ingredients, suitable even for sensitive teeth. It helps strengthen enamel thanks to its hydroxyapatite concentration, a natural and non-abrasive mineral.

CAN I USE YOUR PRODUCTS EVERY DAY?

Yes, our products are formulated for safe daily use.

HOW LONG DO RESULTS LAST?

Results vary depending on usage and oral hygiene. Regular maintenance extends the effects.

IS ORDERING ONLINE SAFE?

Yes, our deliveries are secure and discreet.

Does the toothpaste contain fluoride?

No, this toothpaste does not contain fluoride. We have replaced fluoride with hydroxyapatite, a mineral that helps remineralise and protect enamel without the risks associated with fluoride.

Frequently asked questions

Complete your routine

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