Our Story
More about us
The Smilist is, above all, a family project bringing together complementary expertise.
François, an expert in cosmetics and self-care brand development.
Christiane, a French holistic dentist with a passion for oral microbiology — and François’s mother.
Ivan, an artistic director specialising in self-care and beauty.
Together, they have combined their scientific and creative expertise to build a brand that reconciles health, performance and desirability.
Our goal
To redefine oral care through a resolutely holistic and scientific approach.
At The Smilist, we are convinced that overall health begins in the mouth. Far from being isolated, it is in fact the primary gateway to the body.
Our ambition is to place smiles back at the heart of a healthy routine. A beautiful smile should never be a façade — but rather the visible expression of a healthy body and true inner balance.
How do we achieve this?
By acting directly on the oral microbiota — a living ecosystem at the core of our overall health.
When the balance between beneficial and pathogenic bacteria is disrupted, imbalances appear: inflammation, bad breath, tooth discolouration and sensitivity.
Our approach is to rebalance and revitalise this essential ecosystem. Through formulas enriched with prebiotics, we nourish beneficial bacteria to restore a healthy, dynamic and long-lasting oral flora.
At The Smilist, we represent a new generation of oral care, offering expert, non-aggressive formulas that respect both the microbiota and enamel, designed to act deeply on oral and overall health.
